Though it’s a luxury brand, it also offers affordable products with less size. The Brand have a wide range of products suitable for everyday use, professional makeups and also products designed to age categories. Mac Cosmetics offers products for men, women and also transgender which aligns their motto. Other than that income, family status are also considered under the demographic segmentation. The marketing strategy and products stocks differ at each location according to the skin pigmentation and trends.There are 45 shades of brown and black skin tones and only 7 shades of caucasian skin tone ,which implies the necessity of market.Mac Cosmetics is the first ever brand to have diverse skin tones products.As a person of colour myself, i was astonished to see the multiple skin tones for brown skin which is not available in other brands.ĭemographic segmentation: As per the objective of Mac Cosmetics stated in the official website, all ages and all genders market are under the demographic segmentation. Therefore, the Mac Cosmetics is dividing the products into geographic segmentation around the world. Geographic segmentation: The largest markets of Mac Cosmetics are UK, India, Middle East, South Africa, Brazil and also serving 105 different countries. The objective of the Mac Cosmetics “All ages, All races, All Genders” is achieved through the market segmentation strategy. The Mac cosmetics market is divided into similar and meaningful segments.
Market segmentation is the process of dividing a market into distinct groups of buyers who have different needs, characteristics or behaviors and who might require separate products or marketing programs.
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